BIG PERSONALITY. LITTLE CHARMS.
charm & wag.Find their charm ↗

MADE TO SIZE. FULL OF PAWSONALITY.

Good dog.
Great charm.

For the head tilt, the happy dance and everything that makes them them. A made-to-size charm collar with a story all their own.

Meet their new favourite accessory
C$79.54C$79.54 per collar · curated set + 3 custom charms
Brown and white dog wearing the Charmed I’m Sure collar with colourful charmsA LITTLE MORE PERSONALITY. RIGHT UP FRONT.
Made to sizeStart with a head measurement
3 custom charmsHandpicked from your notes
Curated charm setLuckyPennyJo’s signature mix
One special dogA story worth celebrating
A coral-pink Charmed I’m Sure collar with colourful charms on a pink background

EVERY CHARM HAS A LITTLE STORY

Their quirks.
Their charms.
Their kind of lovely.

A colourful mix of little details makes this collar feel full of life. LuckyPennyJo combines a curated charm set with three extra custom charms, handpicked with your dog in mind.

Share an initial, favourite things, a zodiac sign or a gotcha date. The maker uses those notes as inspiration for the three personal touches.

A LITTLE DETAIL. A VERY PERSONAL TOUCH.

More than an accessory.
A little introduction.

The curated set brings the colour. Your notes help the maker add three handpicked charms with a connection to your dog.

Close-up of the colourful charms worn at the dog’s chest

The signature mix.

A curated collection of bright, playful charms creates the starting point.

Close-up of the charm chain and coral-pink collar

Three personal touches.

Tell the maker a little about your dog, and three extra charms are handpicked from your notes.

Dog wearing a personalised charm collar in an outdoor portrait

Made for their size.

Measure the widest part of the head for this slip-on design. A head measurement matters more than a usual collar size.

FOR THE DOG WHO IS VERY MUCH THEMSELVES

The best accessory?
A little pawsonality.

A THOUGHTFUL FIT STARTS HERE

Measure the head.
Then make it personal.

Use a soft tape around the largest part of the head, typically in front of the ears and under the jaw. This slip-on style needs to pass over that point.

Include the measurement and its unit at the next step. The usual neck measurement alone is not the guide for this design.

Illustration showing a tape around the largest part of a dog’s head, in front of the ears and under the jaw

A WORD FROM A PRODUCT REVIEW

“She has received so many compliments on it!!”
Rona Slaton · August 30, 2026 · product review for LuckyPennyJo on Etsy
Brown and white dog facing the camera while wearing the colourful charm collar

CHARM & WAG

One little collar.
A whole lot of them.

A curated charm set, three handpicked personal touches, and a made-to-size design for a dog with plenty of character.

C$79.54

C$79.54 per collar · curated set + 3 custom charms

Meet their new favourite accessory

GOOD TO KNOW

The details
before you choose.

What is included?

One Charmed I’m Sure collar from LuckyPennyJo, made to size, with a curated charm set and three additional custom charms handpicked by the maker.

How are the three custom charms chosen?

Share details such as a gotcha date, zodiac sign, initial or favourite things. The maker uses those notes to handpick three extra charms. There is no fixed charm-selection menu.

How do I measure?

Use a soft tape around the largest part of the head, usually in front of the ears and under the jaw. This is a slip-on style, so measure the point it needs to pass over. Include the measurement and its unit.

Do I choose a standard size?

This design is made to size using the head measurement. There is no small, medium or large size menu. Follow the measuring illustration rather than relying on the dog’s usual neck-collar size.

Can I select the exact pictured colour and charms?

The photos show examples of personalised collars. They illustrate the style and the range of charm arrangements. The maker handpicks custom charms from your notes; exact pictured combinations are not a fixed selection menu.

Can I attach a lead?

Treat this as a decorative accessory and use a separate suitable collar or harness for a lead. Supervise wear, inspect the parts and remove it if the dog chews or catches the charms.

For their quirks.
For their charm.

Meet their new favourite accessory